Home > basketball, Chris Bosh, NBA, NBA Money, Steve Nash, WTF > Athletes that learned something in College

Athletes that learned something in College

I like athletes who come up with clever ways to keep themselves out there in the public. Chris Bosh and his team may be taking a lesson or two from Bron-Bron and the Four Horsemen. Here is a hilarious clip of him politicking to get on the All-Star team. It may have been a joke to begin with but its turned into a little bit of a watershed moment as the Wall Street Journal reports on how athletes are beginning to take steps in their own marketing and image creation, as opposed to letting someone else control the content. All of this of course can be aimed at driving traffic to the athletes own personal website. I like this idea though because you are marketing yourself right, so it makes sense that you have the most control and the riches that may come along with it. Here is a Nike supported ad done by Steve Nash that is talked about in the piece.

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